The name’s Branson…Richard Branson

About half the people I know who’ve seen Casino Royale have commented on the cameo appearance of Beardie (and one or two of his Virgin Atlantic planes) in the Miami Airport scene.  A few have also noted other product placement highlights – Ford doing particularly well with a broad range of their car brands, and Omega conspicuously present on Bond’s wrist.

But in a film so much about money, why no financial services brands? OK, it might have been hard to find a natural entry point for a pension provider.   But credit cards, private banking, life assurance obviously, critical illness in the poisoning scene, travel and motor, stockbroking, investments, all a piece of cake.  Come to think about it, no cake provider either.


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