Some friends with a uni-age daughter came to stay in the summer. I can’t say it was my best-ever conversational gambit, but one breakfast-time I picked up a pot of yogurt and wondered aloud what something called bifidus, apparently a key ingredient, actually is and does.
“Don’t pay any attention to that,” said the teenager. “It’s just some bullshit invented by the company to make you pay more.”
I know nothing about yogurt, and she may well be right. But her total and unhesitating certainty that the company was lying and it was all just a con did make me think that it’s not just financial services providers that have trust issues these days.