If you want to succeed in this business, either drop the “vert” or add the “isement.”

Just overheard a couple of young account execs talking about a phone call from a client.  “They need the advert by Friday,” one said.

I know lots of things in this business have changed and I’m falling into ever-greater and more present danger of getting dinosaurishly out of touch.  But I refuse to believe that the golden linguistic rule of advertising has changed or become outdated: “ad” absolutely fine, “advertisement” totally acceptable, “advert” an abomination that incontrovertibly reveals you don’t belong in adland.

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